Krista Stryker
About
Writer and field researcher of obsession.I’m chasing one question: what does it take to fall in love with something and stay in love with it?THE BACKGROUND
I founded 12 Minute Athlete, a global fitness brand and app built on the belief that anyone can become an athlete. It’s helped hundreds of thousands of people discover their inner athlete, and it taught me that fitness is a great testing ground for the rest of life. Eventually the question got bigger than workouts. I kept noticing that some people stay lit up by something for decades while others burn out, and I wanted to know why.THE WORK
I’m working on a book about passion and obsession. In the meantime, I report back on what I’m finding in my Substack, On Fire.So far I’ve interviewed nearly 100 of the world’s most passionate people, from bonsai masters and dragon boat helms to bean entrepreneurs and pigeon rescuers, to understand how a passion catches, what it costs, and how it lasts.I also run the experiment on myself. As a jiu-jitsu World Champion, handstand nerd, and aspiring pianist, I’m Subject Zero of my own research.And I co-founded the Institute of Aliveness, where we research what makes people come alive and tell the stories of people who have.WORK WITH ME
I coach a small number of entrepreneurs and creatives on performance and mastery, and I work with authors on their books and proposals. If either sounds like you, get in touch :)