Krista Stryker
About
I’m a writer, athlete, and entrepreneur obsessed with what it takes to feel fully alive.I’m the founder of 12 Minute Athlete, a globally recognized fitness brand, book, and app that’s helped hundreds of thousands build strength and resilience — anytime, anywhere. I’m also on the faculty at the Center for Human Potential, where I teach about self-actualization and the science of living well.Over the last few years, my curiosity has taken over: I’ve become fascinated (OK, basically obsessed) with passion and what it really takes to feel on fire in work and life. For On Fire, my newsletter, I’ve interviewed more than 80 of the world’s most passionate people — bonsai masters, cat trainers, mythologists, circus athletes, bean entrepreneurs, and more — and write about the patterns and practical insights that anyone can use to create a more meaningful, lit-up life.I’m also a world champion Brazilian jiu-jitsu athlete (and current purple belt), test everything I learn in my own life, and bring firsthand experience in grit, mastery, and the science of performance to everything I do.Most recently, I co-founded the Human Aliveness Lab, where I’m working with some of the leading voices in psychology, science, and culture to advance both the science and lived experience of aliveness.When I’m not writing or training, I work with entrepreneurs, creatives, and mission-driven organizations to help them find their spark and bring more passion and meaning into their work and lives.