About
I’m a writer, athlete, and entrepreneur obsessed with what it takes to feel fully alive.I study the psychology of passion and mastery — then I test the theories in the arena.THE BACKGROUND
I founded 12 Minute Athlete, a global fitness brand and app that pioneered high-intensity training for hundreds of thousands of people. But after years of focusing on physical resilience, my curiosity took over. I turned my focus inward to answer a harder (and much more interesting) question: What does it actually take to feel fully alive?THE WORK
I am currently writing a book on the psychology of passion. Through my newsletter, On Fire, I geek out on the science and lived experience of what it means to care deeply about something — and how that intensity is the antidote to a life of just going through the motions.As part of this research, I launched an ongoing project to interview the world's most passionate people. So far, I’ve interviewed over 80 individuals from wildly different backgrounds — from bonsai masters and dragon boat helms to bean entrepreneurs and pigeon rescuers — to find out exactly what lights them up (and how they stay that way).I don’t just read about these concepts; I live them. As a World Champion Brazilian Jiu-Jitsu athlete, I treat my life as a laboratory (a.k.a.: "Subject Zero") to understand how we perform under pressure, manage fear, and master new skills.THE SCIENCE
I serve on the faculty at the Center for Human Potential and work privately with leading psychologists, mythologists, philosophers, and neuroscientists to advance the science of passion and vitality. (Yes, it’s as cool as it sounds!).WORK WITH ME
When I’m not on the mats or buried in research, I help others find their edge:Performance: I work with a select group of entrepreneurs and creatives to bridge the gap between physical performance and mental mastery.Editorial: I work with authors to shape their books and proposals.